Before your new video ad campaign launches, do you worry about backlash blindspots? Or that your messaging will miss the mark with consumers? Do you know how the spot will stack up against the competition?

Drawing on 10 years of experience helping brands measure video creative effectiveness, Ace Metrix (an iSpot company) has identified 6 pitfalls to avoid by investing in pre-market creative testing:

1) Backlash Blindspots

2) Poor Decision Making

3) Following in Your Competitors’ Footsteps

4) Messaging that Misses the Mark

5) Getting Skipped

6) Wasted Precious Media Dollars

Get key recommendations for how to best leverage pre-market creative assessment, benchmarking and emotional measurement to optimize video ads.

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