Long form native video is quickly becoming one of the most valuable creative methods for marketers to command attention and make emotional connections with consumers. Through our partnership with BuzzFeed, our latest white paper provides learnings from analysis of nearly 80 videos created by brands working with a variety of publishers.
Learnings include how native video complements TV advertising, presents an opportunity to leverage social influencers, and can be used on an emotional level. These key insights and best practices will help marketers understand how to create authentic branded content that viewers will want to watch, seek, and share.
